Reebok Sweatshirt

Brand Heritage

Reebok trace its roots back to Bolton, Lancashire, United Kingdom, where it originated from J.W. Foster and Sons in 1895. In 1958, the founder's grandsons, Joe and Jeff Foster, established the company under the name Reebok, inspired by the grey rhebok (an African antelope). The brand quickly became a global powerhouse in sportswear, fitness apparel, and footwear, particularly famous for its fitness revolution lines in the 1980s.

Manufacturing

As indicated on the collar label of this garment ('MADE IN PAKISTAN / FABRIQUÉ AU PAKISTAN'), this particular piece was manufactured in Pakistan. Reebok contracts its apparel and footwear production across several global textile and footwear manufacturing hubs, primarily located in Asia, including Pakistan, Vietnam, China, and Cambodia.

Ownership

Historically, Reebok was acquired by German sportswear giant Adidas in 2006. In March 2022, Adidas finalized the sale of Reebok to Authentic Brands Group (ABG), an American brand management company headquartered in New York City. ABG oversees the global licensing and strategic operations of Reebok worldwide.