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Maybelline is a globally recognized cosmetics brand originating from New York, United States. It was founded in 1915 by Thomas Lyle Williams, who named the business after his sister Maybel. The brand was acquired by the French personal care and beauty conglomerate L'Oréal in 1996.
Maybelline's popular 'The Colossal' eye makeup line, known for volumizing mascaras, is produced across several manufacturing centers worldwide—predominantly in the United States and Europe (including facilities in France and Italy) depending on the regional market.
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