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Tostitos is a popular brand of tortilla chips and accompanying dips first introduced in 1979 by Frito-Lay, a major American snack food subsidiary of PepsiCo. Designed to emulate traditional Mexican restaurant-style tortilla chips, the brand quickly became a staple in households across North America and expanded globally.
In Australia, Tostitos chips are distributed by The Smith's Snackfood Company, which serves as PepsiCo's Australian snack food operating unit. The tortilla chips sold in Australian supermarkets, including the Mild Mexican Salsa variety, are typically produced domestically in Australia using local and imported ingredients.
PepsiCo, headquartered in Purchase, New York, United States, remains the ultimate parent and owner of the Tostitos brand worldwide, overseeing production, marketing, and distribution across multinational regional divisions.
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