Next Buddy Dog Baby Comforter

This baby comforter blanket features an embroidered puppy named 'Buddy' alongside a kennel and bone applique, complete with sensory ribbon tags. It was designed and retailed by Next, one of the United Kingdom's leading fashion, homeware, and babywear brands.

Founded in Leeds in 1864 under the original name J Hepworth & Son, the business evolved into Next plc and is currently headquartered in Enderby, Leicestershire, United Kingdom. While product design and development are managed in the UK, textile and plush toy products are manufactured overseas through partnered global supplier networks, predominantly across Asia including China, Bangladesh, and India.