Haier Oven

Haier is a globally recognized multinational home appliances and consumer electronics brand. Founded in 1984 in Qingdao, Shandong, China, the company originated as the Qingdao Refrigerator Co. before restructuring and modernizing under the leadership of Zhang Ruimin, eventually adopting the name Haier.

Over the decades, Haier grew into one of the world's largest major appliance manufacturers. Today, the brand is owned by Haier Smart Home Co., Ltd. (a major subsidiary of the Haier Group), headquartered in Qingdao, China. In the United Kingdom and across Europe, the company operates via its European arm, Haier Europe, which also oversees well-known local appliance brands such as Candy and Hoover.

Haier appliances sold in the UK and worldwide are manufactured across a global network of production facilities. While major production hubs are situated in China, Haier also operates manufacturing sites in Europe (such as Turkey and Italy) as well as other locations worldwide.