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Irresistibles Colombian Coffee is a popular private-label coffee offered across Canada in Metro Inc. banner stores, including Metro, Food Basics, and Super C. Marketed under the premium in-house 'Irresistibles' brand, this product features 100% Arabica beans cultivated in the renowned coffee-growing regions of Colombia. While the raw green coffee beans originate in Colombia, the blending, roasting, and packaging for the Canadian retail market are typically executed in Canada by partner commercial roasters.
The Irresistibles brand was created by Metro Inc., one of Canada's leading grocery and pharmacy retail corporations founded and based in Quebec. Metro uses the Irresistibles private label to provide consumers with gourmet, high-quality alternatives to national brands across a wide variety of grocery categories.
Today, the brand remains entirely owned and operated by Metro Inc., headquartered in Montreal, Quebec. While the brand name 'Irresistibles' may appear in unrelated commercial contexts abroad, in Canada it serves as the cornerstone premium store brand for Metro's grocery banners.
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