VELO Arctic Blue Nicotine Pouches

VELO is a leading global brand of tobacco-free nicotine pouches, offering an alternative oral nicotine experience derived from plant fibers, nicotine, and flavorings.

The brand originated from the development of modern white nicotine pouches in Sweden, tracing its direct lineage to brands like Epok and LYFT, which were developed by the Swedish manufacturer Fiedler & Lundgren (acquired by British American Tobacco in 2008). British American Tobacco (BAT) subsequently rebranded and unified its oral nicotine pouch portfolio globally under the VELO name.

Today, VELO is owned and distributed internationally by British American Tobacco plc (BAT), a British multinational company headquartered in London, United Kingdom. While the product in the image features Hungarian regulatory packaging text ('DOHÁNYZÁST HELYETTESÍTŐ NIKOTINTARTALMÚ TERMÉK'), VELO nicotine pouches are widely sold across the UK and Europe and are primarily manufactured in Sweden and Hungary.