ICA Dattlar

Datteln (known as 'dadlar' in Swedish) are popular dried fruits widely consumed across Sweden as healthy snacks, baking ingredients, and natural sweeteners. In Swedish grocery retail, the most pervasive brand offering packaged dried dates is ICA, the country's leading supermarket chain.

While the brand origin lies firmly in Sweden under ICA Gruppen, dates require an arid subtropical climate and are predominantly cultivated and harvested in regions such as the Middle East and North Africa (notably Iran, Tunisia, or Israel) before being packaged and distributed across Swedish supermarkets.

ICA Gruppen AB is the ultimate owner behind the ICA private label brand. Originally founded as a cooperative purchasing model among independent grocers in Sweden, the group is now jointly owned by Hakon Invest and Dutch pension fund manager APG.