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Luvos Heilerde (Adolf Justs Luvos) is a traditional German natural health brand dating back to 1918, founded by naturopath Adolf Just in Blankenburg (Harz). Just had rediscovered the healing properties of loess (healing earth/clay) and founded the Heilerde-Gesellschaft.

Today, the brand and its products are produced in Germany by Heilerde-Gesellschaft Luvos Just GmbH & Co. KG, headquartered in Friedrichsdorf, Hessen. The company processes natural glacial loess into finely powdered healing earth used both internally (e.g., against heartburn, acid reflux, and digestive complaints) and externally (e.g., cosmetic masks and skin care).

The company remains an independent, family-owned German pharmaceutical and natural cosmetics enterprise.