Groundtruth Travel Bags and Accessories

Groundtruth is a modern British sustainable design brand founded in 2017 by sisters Georgia, Sophia, and Nina Scott. The company specialises in durable, technical travel gear, backpacks, and accessories engineered entirely from 100% recycled materials, primarily post-consumer plastic waste collected from oceans and landfills.

Headquartered and designed in the United Kingdom, Groundtruth partners with Bluesign-approved and certified ethical manufacturing facilities in Indonesia and across Southeast Asia to create their bespoke recycled fabrics (including their proprietary 100% recycled PET ripstop fabric) and assemble their finished bags.

Groundtruth remains an independent, privately owned British company directed by its founders, dedicated to circular economy principles, extreme durability, and sustainable innovation in travel goods.