Deluxe 4 Beef Quarter Pounders with Cheese and Onion

Brand and Product Overview

Deluxe is the premium private label range developed exclusively for Lidl, a leading international discount supermarket chain. The Deluxe 4 Beef Quarter Pounders with Cheese and Onion are crafted from Irish beef, infused with mature cheddar cheese and red onion, designed to offer a gourmet burger experience at everyday supermarket pricing.

Manufacturing and Sourcing

These beef patties specify Irish beef on the packaging ("Irish beef quarter pounders infused with vintage cheddar cheese...") and are produced and packaged in Ireland (specifically either in the Republic of Ireland or Northern Ireland) via certified food processing partners adhering to strict Bord Bia or British Retail Consortium (BRC) quality assurance standards before being distributed across Lidl's retail network in the United Kingdom and Ireland.

Ownership Structure

Lidl was founded in Germany in 1973 by Dieter Schwarz. It is a key operating division of the Schwarz Gruppe (Schwarz Group), one of the largest multinational retail conglomerates in the world, headquartered in Neckarsulm, Baden-Württemberg, Germany. In the UK, products under private labels like Deluxe are distributed and retailed through Lidl Great Britain Limited.