Black+Decker Rice Cooker and Steamer

Black+Decker is a storied American brand that originated in 1910, founded by S. Duncan Black and Alonzo G. Decker in Baltimore, Maryland. While initially famous for industrial power tools, the brand expanded significantly into the small household appliance market, including kitchen essentials like rice cookers and steamers. Most of these small appliances are manufactured in China to leverage large-scale production efficiencies.

In the modern era, the Black+Decker brand is part of a complex ownership structure. The brand itself is owned by Stanley Black & Decker, Inc., an American industrial giant formed by the merger of Stanley Works and Black & Decker in 2010. However, the rights to design, market, and sell Black+Decker branded small kitchen appliances (like the rice cooker shown) are licensed to Empower Brands (formerly Spectrum Brands' Home and Personal Care division). This strategic partnership allows the brand to maintain a massive presence in global retail while benefiting from specialized consumer appliance management.