Lactantia PūrFiltre 2% Milk

Lactantia is a prominent Canadian dairy brand with a history dating back to 1947, when it was founded by a visionary dairy farmer in Victoriaville, Quebec. The brand is particularly well-known for introducing innovations like PūrFiltre, a process that micro-filters milk to remove bacteria while maintaining freshness and taste. This product is a staple in the Canadian market, often bearing the 'Blue Cow' logo signifying it is made with 100% Canadian milk.

While the brand has deep Canadian roots, it underwent a significant ownership change in the early 2010s. It was acquired by Parmalat Canada, which is a subsidiary of the global dairy giant Groupe Lactalis, headquartered in France. Today, Lactantia continues to produce its dairy products within Canada using local milk, but under the strategic direction of its French parent company, which is the largest dairy products group in the world.