Coors lager beer

Coors is an iconic American lager brand that dates back to 1873, founded by German immigrants Adolph Coors and Jacob Schueler in Golden, Colorado. The brand is famously associated with the Rocky Mountains, which are depicted on its packaging and serve as the source of the water for its original Colorado brewery. The 'Coors' brand seen in this image, often referred to as Coors (formerly Coors Light in the UK), is known for its cold-activated packaging where the mountains on the label turn blue when the beer is at the ideal drinking temperature.

While the brand originated in the United States, it is now part of a global beverage portfolio. In the United Kingdom, Coors is brewed locally to serve the British market. The brand transitioned from being a family-owned entity to a massive multinational player following the 2005 merger between the Adolph Coors Company and Molson, a Canadian brewing giant. Today, the brand is owned by Molson Coors Beverage Company, which maintains major corporate headquarters in both the United States and Canada, controlling a vast array of beer and beverage brands worldwide.