Tide Ultra Concentrated + Oxi Liquid Laundry Detergent

Tide is one of the most recognizable laundry detergent brands in the world, renowned for its cleaning power and signature orange packaging. The brand was first introduced to the American market in 1946 by Procter & Gamble as the world's first heavy-duty detergent, utilizing synthetic surfactants to outperform traditional soap flakes. Over decades, it has remained a market leader through continuous innovation, including the introduction of liquid detergents and multi-chamber pods.

For the Canadian and North American markets, Tide products are primarily manufactured in the United States, with significant production facilities located in places like Lima, Ohio. However, Procter & Gamble also maintains manufacturing operations in Canada (such as in Brockville, Ontario) and globally to meet regional demand. The ownership of the brand has remained constant since its inception, residing with the multinational consumer goods giant Procter & Gamble.

Today, Tide continues to lead the laundry category under P&G's stewardship, focusing on high-efficiency formulas and eco-friendly cold-water washing technologies. The specific product shown features 'Oxi' boosters, designed to provide advanced stain-fighting capabilities beyond standard detergent formulations.