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Extra is a prominent brand of sugar-free chewing gum and mints that was originally launched in the United States in 1984 by the Wm. Wrigley Jr. Company. It holds a significant place in confectionery history as one of the first sugar-free brands to achieve widespread popularity, later expanding its product line from gum to include compressed mints packaged in various formats like the bottle shown here.
The brand is currently owned by Mars, Incorporated, a massive American multinational corporation that acquired the Wrigley Company in 2008. Mars, Incorporated is well-known for its global reach in the snack, chocolate, and pet care sectors. While the brand has its roots in Chicago, Illinois, manufacturing for Extra products is now highly decentralized. The specific manufacturing location can vary depending on the regional market, with major production facilities located in the United States, Europe, and Asia to serve global demand efficiently. In the UK and Europe, these products are often managed through the Mars Wrigley Confectionery division.
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