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New Season is a private label brand primarily associated with ALDI, specifically in the Australian and Oceanic markets. The brand focuses on providing shelf-stable pantry staples, including a variety of canned vegetables and legumes designed for convenience and affordability.
While the brand is owned by the German retail giant ALDI, the production of their butter beans is typically outsourced to specialized manufacturers in Italy. This allows the brand to leverage Italian agricultural expertise and canning technology. As a house brand, New Season is managed by ALDI's regional divisions, which oversee the procurement and distribution within their specific territories to ensure quality standards meet local consumer expectations.
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