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Alcampo Essencials Arròs extra is a white short-grain rice product under the private label 'Essencials' from Alcampo, the Spanish subsidiary of the French retail giant Auchan. The branding 'Arròs' (Catalan for rice) indicates its targeted distribution in specific Spanish regions like Catalonia.
This product is primarily sourced and packaged in Spain, reflecting Alcampo's strategy of utilizing local agricultural suppliers for its entry-level budget range. As part of the Auchan group, the brand benefits from a massive international supply chain, though staple goods like rice are typically packed by local Spanish agri-food companies for the domestic market. The parent company, Auchan SNC, is one of the world's largest retailers, remaining under the control of the Mulliez family, headquartered in France.
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