YT Proteinmelk Naturell

YT is a specialized sports nutrition brand developed by the Norwegian dairy giant Tine in collaboration with the Olympiatoppen (the Norwegian Olympic and Paralympic Committee and Confederation of Sports). Launched in 2009, YT products are designed specifically for recovery, performance, and muscle building, targeting athletes and active individuals.

YT Proteinmelk is produced in Norway using Norwegian milk from local farmers. The production process takes place at Tine's various dairy facilities across the country, ensuring fresh ingredients and high quality standards. Tine is a cooperative owned by more than 8,000 Norwegian dairy farmers, making the brand deeply rooted in Norwegian agriculture and food traditions.

As of 2024 and looking toward 2026, the brand remains under the ultimate ownership of Tine SA. The company operates as a leading dairy distributor in Scandinavia, focusing on sustainable production and supporting the local farming economy. YT continues to be a market leader in the protein-enriched beverage segment in Norway.