Sure Men Nonstop Protection Invisible Ice Fresh Anti-Perspirant

Sure, known as Rexona, Degree, or Shield in various global markets, is a leading brand in the personal care sector, specifically focusing on sweat and odour protection. The brand originated in Australia in 1908, developed by a pharmacist and his wife. It has since grown into a global powerhouse, recognized for its 'MotionSense' technology that reacts to body movement.

The product is manufactured in multiple countries across Europe, Asia, and the Americas to support its vast international distribution network. In the UK and Ireland, the brand operates under the name Sure.

Sure is currently owned by Unilever, a British multinational consumer goods company. Unilever acquired the brand through its purchase of Rexona, solidifying its position in the hygiene market. As of 2024 and looking toward 2026, Unilever remains the ultimate parent company, managing the brand's global strategy and sustainability initiatives from its headquarters in London.