Hot Tuna footwear

Hot Tuna is a globally recognized surf brand that originated in Australia during the late 1960s. Originally founded by Jo-Anne and Richard Sharpe, the brand became an icon of the surf culture with its distinctive 'Piranha' logo. Over the decades, it transitioned from a specialized surfing label to a broader lifestyle brand featuring apparel and footwear.

In contemporary times, the brand is owned by Frasers Group (formerly Sports Direct International), based in the United Kingdom. Manufacturing for Hot Tuna products is typically outsourced to various global hubs, including China and other parts of Southeast Asia, to serve their international retail network. Under Frasers Group, the brand has expanded its accessibility, appearing frequently in major sporting goods retailers across Europe and beyond.