Slazenger Backpack Set

Slazenger is one of the oldest surviving sporting goods brands in the world, with a heritage dating back to 1881 in the United Kingdom. Founded by Ralph and Albert Slazenger, the brand gained international fame primarily through its long-standing association with the Wimbledon Tennis Championships, providing tennis balls for the tournament since 1902.

Over the decades, the brand's ownership has changed hands several times. After being part of Dunlop Slazenger for many years, the brand was acquired by Frasers Group (formerly Sports Direct International) in 2004. Today, Slazenger products are manufactured globally, with a significant portion of their lifestyle and school gear, such as this backpack set, being produced in China to maintain competitive pricing.

Under the ownership of Frasers Group, Slazenger has expanded from a professional sports equipment brand into a broader sports-lifestyle retailer. While the brand retains its British roots and design heritage, it is now managed as part of a large multi-brand portfolio headquartered in Shirebrook, United Kingdom.