Hovis Wholemeal Bread

Hovis is one of the most iconic British bakery brands, founded in 1886 by Richard 'Stoney' Smith. The name 'Hovis' was derived from the Latin 'Hominis Vis,' meaning 'strength of man,' reflecting the brand's long-standing association with health and nutrition. For over a century, Hovis has been a staple in UK households, known for its distinctive brown bread and traditional milling heritage.

The product is primarily manufactured within the United Kingdom across several regional bakeries, ensuring freshness for the local market. Ownership of the brand has transitioned over the years; it was previously a joint venture between Premier Foods and The Gores Group before being fully acquired by the private equity firm Endless LLP in late 2020. As of 2024 and looking toward 2026, Hovis continues to operate as a leading independent bakery business headquartered in High Wycombe, Buckinghamshire.