Marlboro Touch XL cigarettes

Marlboro is one of the most recognizable tobacco brands in the world. Originally launched in 1924 as a cigarette marketed toward women, it underwent a major rebranding in the 1950s with the introduction of the 'Marlboro Man,' transforming it into a symbol of rugged masculinity and a global market leader.

The brand was created by Philip Morris & Co. in the United States. Today, the brand's international operations are managed by Philip Morris International (PMI), which was spun off from the Altria Group in 2008. While Marlboro cigarettes are manufactured in numerous facilities worldwide to serve regional markets, the specific pack shown, containing Romanian health warnings, is typically produced in PMI's manufacturing hubs in Europe, such as the major facility located in Otopeni, Romania.

Philip Morris International is headquartered in Stamford, Connecticut, USA (following its 2021 move from New York), though its operational headquarters remain in Lausanne, Switzerland. PMI continues to be a dominant force in the tobacco industry, focusing increasingly on smoke-free alternatives while maintaining its core cigarette brands like Marlboro. In Romania, the brand is managed and distributed by Philip Morris Romania.