VO5 Matt Clay

VO5 Matt Clay is a popular hair styling product designed to provide a firm hold and a matte finish for short hairstyles. The brand VO5, which stands for 'Five Vital Oils,' was originally founded in the United States by Alberto-Culver in 1955. Over the decades, it became a staple in the hair care industry, particularly in the UK and Australia where it has held a significant market share in the styling category.

While the brand originated in the United States, this specific product is manufactured in Slovakia, as indicated on the packaging labels for the European and Australasian markets. The ownership of the brand has transitioned over time; following the acquisition of Alberto-Culver by Unilever in 2011, VO5 became part of Unilever's extensive personal care portfolio. Today, Unilever, a British multinational consumer goods company headquartered in London, serves as the ultimate owner and global distributor of the product.