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Jeden Tag is a prominent private label brand in Germany, developed to provide a cost-effective alternative to name-brand products while maintaining high quality standards. The brand covers a vast array of daily essentials ranging from groceries to household goods. Specifically, the Schoko Curl cereal is a popular breakfast choice, often featuring Fairtrade cocoa to support ethical sourcing.
The brand was established by Zentrale Handelsgesellschaft mbH (ZHG), a service provider for independent food retailers and wholesalers. ZHG manages the procurement, quality control, and marketing for Jeden Tag, ensuring that the products are widely available in various supermarket chains across Germany and Austria. The production typically occurs in Germany, although sourcing for specific ingredients like cocoa involves international partners.
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