Primo Canned Meat

Primo is one of Australia's most recognizable brands in the deli and processed meats sector. Founded in Sydney by Hungarian immigrants in 1985, the brand grew from a small local operation into the largest manufacturer of ham, bacon, and smallgoods in the Southern Hemisphere. Its success was built on a foundation of traditional European recipes adapted for the Australian market.

Today, Primo operates large-scale manufacturing facilities primarily in Queensland, Australia, utilizing modern food processing technology to supply major supermarkets and food service providers. While the brand remains synonymous with Australian deli culture, its ownership has transitioned to global scale to facilitate international growth.

In 2015, the brand was acquired by the Brazilian food giant JBS S.A., the world's largest processor of fresh beef and pork. This acquisition integrated Primo into the JBS Australia subsidiary, ensuring the brand has the logistics and supply chain backing of a global leader while maintaining its local manufacturing roots and brand identity.