JBL Tune 770NC

The JBL Tune 770NC represents a modern evolution of a brand with deep roots in American audio history. Founded by James Bullough Lansing in 1946, JBL quickly became a leader in loudspeaker technology and sound reinforcement. Today, the Tune 770NC offers active noise cancelling and high-fidelity sound, targeting consumers looking for professional-grade audio features in a portable, consumer-focused package.

While the engineering and design heritage of JBL originate from the United States, the brand has transitioned through various corporate ownerships over the decades. It is currently a key pillar of the Harman International industries, which manages a wide portfolio of luxury and consumer audio brands. The manufacturing of consumer-tier electronics like the Tune series is primarily centralized in China to leverage large-scale precision electronics assembly plants.

Since 2017, the ultimate ownership of JBL lies with Samsung Electronics, a South Korean multinational conglomerate. This acquisition has integrated JBL’s acoustic expertise with Samsung’s global supply chain and technological ecosystem. Despite the globalized manufacturing and South Korean corporate parentage, JBL maintains its identity as an American-founded brand with a significant research and development presence in the US.