IT Cosmetics Your Skin But Better CC+ Cream

IT Cosmetics was founded in 2008 in the United States by Jamie Kern Lima, who sought to create products that could cover skin conditions like rosacea. The brand quickly rose to fame due to its high-performance formulas developed in collaboration with plastic surgeons. Its signature CC+ cream is famously manufactured in South Korea, a global leader in advanced cosmetic and skincare formulations.

In 2016, the brand was acquired by the French beauty conglomerate L'Oréal in a major deal that significantly expanded the brand's global reach. Today, IT Cosmetics operates as a key brand within L'Oréal's Luxe division, maintaining its American identity while leveraging L'Oréal's massive international distribution and research capabilities.