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Sun Queen is a private label brand belonging to the Swiss retail giant Migros. This specific product is a fruit-flavored syrup (concentrate) designed to be diluted with water, typically at a 1+6 ratio as indicated on the label. The packaging confirms it is produced in Switzerland by Aproz Sources Minérales SA, a prominent beverage manufacturer and subsidiary of Migros.
The brand is deeply rooted in the Swiss market, serving as a staple in Migros supermarkets. Migros, founded in 1925 by Gottlieb Duttweiler, operates as a cooperative and is the largest retailer in Switzerland. The 'M-Check' logo on the bottle refers to Migros's sustainability assessment system, highlighting the use of 100% recycled PET for the bottle and the company's commitment to environmental transparency.
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