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Tayto Waffles are a popular bacon-flavoured potato snack known for their distinct lattice shape. They are a staple of the Tayto brand, which is an iconic part of Irish culture and snacking history.
Originally founded in 1954 by Joe 'Spud' Murphy in Dublin, Ireland, Tayto is credited with inventing the world's first seasoned potato chips, specifically the Cheese & Onion flavour. This innovation transformed the global snack industry. The brand remains a dominant force in the Irish market, with its headquarters and primary manufacturing facility located at Tayto Park (now Emerald Park) in Ashbourne, County Meath.
The Tayto brand is currently owned by Tayto Group Limited, which is part of the M&W Mackle (Holdings) Ltd group. While there is a separate 'Tayto' brand in Northern Ireland (based at Tandragee Castle), the Republic of Ireland brand seen in the image is under the ownership of the Tayto Group, a major British and Irish snack food manufacturer.
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