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Guhl is a renowned German hair care brand with a history dating back over 75 years, founded by the hairdresser Gustav Guhl. The brand has built a strong reputation for using high-quality natural ingredients combined with scientific innovation to create specialized hair solutions. While Guhl originated as a local German brand, its ownership has transitioned through major international conglomerates over the decades.
Historically part of the Kao Corporation for many years, Guhl was acquired by the German family-owned investment group AURELIUS in 2022. This acquisition marked a strategic return to its German roots in terms of management focus. The products, including the 'Reparatur & Aufbau' line, are primarily manufactured in Germany, maintaining high standards of production. Today, the brand continues to be a staple in the European personal care market, focusing on sustainability and targeted hair repair technologies.
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