Zaječarsko Svetlo beer

Zaječarsko is one of Serbia's most iconic beer brands, with a brewing heritage dating back to 1895. Originally established in the city of Zaječar, it became famous for its traditional recipe and distinctive red label. The beer is widely regarded as a symbol of Eastern Serbia and has maintained a strong regional and national presence for over a century.

In modern times, the brand underwent several ownership changes during the transition of the Serbian economy. Today, it is part of the global portfolio of Heineken, which acquired the brewery in 2008. While the brand is now under international corporate ownership, it continues to be produced primarily at the brewery in Zaječar, preserving its local identity and manufacturing roots.

The ultimate owner, Heineken N.V., is a Dutch multinational brewing giant and one of the largest beer producers in the world. They manage Zaječarsko through their Serbian subsidiary, Heineken Srbija d.o.o., ensuring that the traditional brewing methods are integrated with modern quality control and distribution networks.