Franck Provost Expert Couleur shampoo

Franck Provost is a renowned French hair care brand founded by the eponymous hairstylist who opened his first salon in 1975. The brand became a global household name by offering professional-quality salon products for mass consumption. While the brand has deep roots in French salon heritage and high-fashion styling, its retail products are distributed widely across Europe and international markets.

The brand's retail line, which includes the Expert Couleur series shown in the image, is managed and distributed through a licensing agreement with L'Oréal. While the salons themselves operate under different ownership groups, the consumer products are developed under the expertise of the French beauty giant L'Oréal, which oversees its global distribution and manufacturing, primarily occurring in European facilities to maintain quality standards.