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Jordan is a prominent Scandinavian brand specializing in oral hygiene products. Founded in Norway in 1837 by Wilhelm Jordan, the company initially produced brushes before expanding into comprehensive dental care solutions, including toothbrushes, floss, and dental picks. The brand has built a reputation for Scandinavian design and sustainability, as evidenced by the FSC-certified packaging visible on their products.
Over the years, ownership has transitioned to strengthen its global reach. In 2012, Jordan was acquired by Orkla, a leading Norwegian industrial conglomerate. While the brand's heritage is deeply rooted in Norway, manufacturing is carried out in multiple locations worldwide to meet international demand, with significant production facilities located in Malaysia. Today, Jordan continues to be a market leader in the Nordic region and maintains a strong presence in over 50 markets globally under the Orkla Home & Personal Care umbrella.
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