NIVEA Fresh Rose Touch Anti-Perspirant

NIVEA Fresh Rose Touch is a long-lasting anti-perspirant roll-on designed for 72-hour protection. The NIVEA brand was established in Germany in 1911 by Beiersdorf, founded after the development of Eucerit, the first stable water-in-oil emulsion. The brand has since grown into one of the most recognized personal care names worldwide.

Today, the brand is still owned by the German multinational Beiersdorf AG, headquartered in Hamburg. While its historical roots and headquarters remain in Germany, NIVEA products are manufactured in various global locations, including major facilities in Germany, Spain, Mexico, and Thailand, to serve international markets efficiently. The brand remains a cornerstone of the Beiersdorf portfolio, alongside other names like Eucerin and La Prairie.