Lovisa jewelry

Lovisa is a prominent global fashion jewelry retailer founded in Australia in 2010 by Shane Fallscheer and the BB Retail Capital investment group. The brand was established to fill a gap in the market for stylish, affordable fashion jewelry that follows the latest catwalk trends. Today, it operates a vast network of hundreds of stores across various continents, including a strong presence in the Spanish market.

While the brand originated in Australia, its manufacturing is primarily outsourced to various countries in Asia, notably China, to maintain its fast-fashion retail model. The company, Lovisa Holdings Limited, remains headquartered in Melbourne, Australia, and is listed on the Australian Securities Exchange (ASX). It continues to manage its global expansion and brand development directly as the ultimate owner of the brand.