Courir retail store

Courir is a prominent leader in the sneaker and sports fashion retail market. Founded in France in 1980, the brand has grown significantly to become a major destination for urban footwear and apparel, catering primarily to a young, fashion-conscious demographic. The brand offers a wide range of international footwear from major global manufacturers, meaning the products sold within its stores are produced in multiple countries globally.

Historically, Courir was part of the Go Sport Group. However, in 2023, a significant acquisition process began where JD Sports Fashion Plc, the UK-based retail giant, agreed to acquire Courir to further its expansion into the European market. As of 2024 and looking forward into 2026, Courir operates as a key component of the JD Sports portfolio, benefiting from its global supply chain and distribution network while maintaining its distinct brand identity and French heritage.