KIND Chocolate Chip Cashew bar

Brand History and Origin

KIND was founded in 2004 by Daniel Lubetzky in the United States. The brand was established with the mission of creating snacks that are both healthy and tasty, emphasizing the use of whole nuts and fruits. The 'Chocolate Chip Cashew' bar is a popular variation of their core nut bar range, known for its visible whole ingredients and transparent packaging.

Manufacturing and Distribution

While the brand originated in New York, its manufacturing footprint has expanded significantly. Most KIND products sold in North America are manufactured in the United States. However, since the brand's global expansion through its partnership with Mars, Inc., production for international markets (such as the UK and Europe) may occur in multiple locations to support local supply chains.

Ownership Evolution

In 2017, the global confectionery giant Mars, Incorporated took a minority stake in KIND to help the brand expand globally. By 2020, Mars acquired the remainder of KIND North America, integrating the brand fully into its portfolio. Today, KIND operates as a distinct brand within the Mars family, benefiting from Mars' global distribution network while maintaining its brand identity centered on health and social impact. Mars, Inc. is a family-owned multinational headquartered in McLean, Virginia, USA.