Duracell Plus AA Alkaline Batteries

Duracell is one of the world's leading manufacturers of high-performance alkaline batteries, specialty cells, and rechargeables. The brand traces its origins back to the 1920s through the partnership of scientist Samuel Ruben and businessman Philip Rogers Mallory, forming the P.R. Mallory Company. While the Duracell brand name was officially launched in 1964, its innovative copper-top identity has since become a global icon in the energy storage industry.

Today, Duracell batteries are produced in multiple locations globally to meet international demand, with major manufacturing facilities in the United States and Belgium. The brand has passed through several corporate hands over the decades, notably being a subsidiary of Procter & Gamble for many years. In 2016, Duracell was acquired by Berkshire Hathaway, the multinational conglomerate led by Warren Buffett. This acquisition solidified its position as a major player in the consumer electronics accessory market, maintaining its headquarters in Chicago, Illinois, USA.