Kelly's Peanut Snips

Kelly's Peanut Snips are a staple in the Austrian snack market, renowned for their distinctive curved shape and intense peanut flavour. The brand carries a strong Austrian identity, often using local imagery and promotions, such as the Austrian Airlines partnership visible on the packaging. The production is centralized at their state-of-the-art facility in Vienna-Donaustadt, where they prioritize quality and regional sourcing for their ingredients.

While the brand was founded by an American veteran, Howard Morse Kelly, who brought the concept of potato chips to Austria in 1955, the company has evolved into a domestic powerhouse. Over the decades, it transitioned from family ownership to being part of a larger corporate structure. Today, Kelly's is a key pillar of the Intersnack Group, a major European player in the savoury snacks industry, ensuring that while the brand remains quintessentially Austrian, it benefits from a global distribution and innovation network.