Celsius Sparkling Peach Vibe

Brand Story and Ownership

Celsius is a prominent fitness drink brand that was launched in 2004. It was originally created by a group of industry entrepreneurs who sought to develop a beverage that not only provided energy but also accelerated metabolism and burned body fat through a proprietary formula known as MetaPlus. The brand gained initial traction as a dietary supplement and has since transitioned into one of the top-performing energy drink brands globally.

Manufacturing and Global Presence

While Celsius is a quintessential American success story headquartered in Boca Raton, Florida, its manufacturing operations are diverse. The product is manufactured in multiple countries to meet local market demands and optimize logistics. In the United States, it is produced across various contract manufacturing facilities, while international expansion has led to production arrangements in regions like Europe and Asia to support its growing global footprint.

Ownership Structure

Celsius is owned by Celsius Holdings, Inc. (CELH), a publicly traded company on the NASDAQ. In 2022, the brand entered into a significant long-term strategic distribution agreement with PepsiCo, which included a $550 million investment from the beverage giant. While PepsiCo serves as the primary distribution partner and holds a minority stake, Celsius Holdings, Inc. remains the ultimate owner and operator of the brand.