miree with fresh horseradish

Miree is a well-known German brand of whipped cream cheese spread, characterized by its light and airy texture. The particular product shown is flavoured with fresh horseradish (Meerrettich), a classic variety in the German dairy market. Since its introduction, miree has become a staple for breakfast and snacks across Germany.

The brand is owned by the Karwendel-Werke Huber GmbH & Co. KG, a traditional family-owned dairy company based in Buchloe, Bavaria. Founded in 1909, Karwendel is one of the most successful private dairies in Germany and is the manufacturer of both the miree and Exquisa brands. The manufacturing takes place primarily at their specialized facility in Buchloe, where they process fresh milk from the Alpine region into various cream cheese specialities. The company remains independent and family-managed as of 2024 and beyond.