Andersson On Plancha Grill with 3 Burners

The Plancha Grill with 3 Burners is sold under the 'On' brand, which is a private label brand owned by the Scandinavian electronics and home appliances retailer NetOnNet. These products are typically designed to offer value-driven alternatives to premium outdoor cooking equipment, focusing on functionality and modern aesthetics for the Nordic market.

While the brand is rooted in Sweden, the manufacturing of these grills is outsourced to specialized factories in China. This is a common practice for private label home and garden equipment to maintain competitive pricing while ensuring the products meet European safety standards. The brand represents NetOnNet's strategy to provide a diverse range of exclusive house brands to its customer base across Sweden and Norway.

Following the 2022 merger between NetOnNet and Komplett ASA, the ultimate ownership of the 'On' brand lies with the Komplett Group. This merger created a leading e-commerce player in the Nordic region, streamlining the distribution of private-label goods like Andersson and On products across Scandinavia.