Made O'Meter
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Barnängen is an iconic Swedish brand founded in 1868 with a long-standing history of providing gentle hygiene products. While it is deeply rooted in Swedish culture and originally gained fame for its soaps, the manufacturing process now occurs across multiple locations, primarily within Europe, to supply its core Nordic market.
Today, the brand is owned by the German multinational Henkel. Henkel acquired the brand through its purchase of various personal care portfolios as part of its global expansion. Despite the international ownership, Barnängen maintains its brand identity as a symbol of Swedish purity and 'Lagom' lifestyle, offering products designed to be gentle and effective for the whole family.
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