NA-KD Fashion

NA-KD is a Swedish fashion brand founded in 2015 by Jarno Vanhatapio. The brand quickly became one of Europe's fastest-growing direct-to-consumer companies, leveraging influencer marketing and a digital-first approach to reach a global audience. While the brand is headquartered in Gothenburg, Sweden, its manufacturing is distributed across multiple countries, including Turkey, China, Bangladesh, and Portugal, to balance high-volume production with logistical efficiency.

The company operates primarily as a global e-commerce platform, catering to the Gen Z and Millennial demographics with trendy, affordable fashion. In recent years, NA-KD has emphasized its commitment to sustainability, introducing recycled materials and transparent supply chain reporting. The brand is currently owned by Nakdcom One World AB, which oversees its international operations and various sub-labels.