BaByliss personal grooming tool

BaByliss is a globally recognized brand synonymous with innovation in the professional and consumer beauty and hair care markets. Founded in 1961 in Paris by hair stylists René Lelièvre and Roger Lemoine, who invented the first electric curling iron, the brand quickly established itself as a leader in styling tools. Today, its products are manufactured primarily in China to maintain competitive global distribution, though it maintains strong design roots in Europe.

In 1995, BaByliss was acquired by Conair LLC, an American multi-national company. Under Conair, the brand expanded its reach through premium professional lines (BaBylissPRO) and mass-market consumer appliances. The brand continues to dominate the market by integrating advanced technologies into hair dryers, straighteners, and trimmers.