The Vegetarian Butcher meat substitutes

The Vegetarian Butcher (De Vegetarische Slager) is a pioneering Dutch brand founded in 2010 by Jaap Korteweg, a ninth-generation farmer who sought to create high-quality plant-based alternatives that mimic the taste and texture of animal meat. The brand quickly gained international recognition for its realistic soy and wheat-based products, which include vegetarian versions of chicken, burgers, and sausages.

In late 2018, the global consumer goods giant Unilever acquired the brand to expand its presence in the rapidly growing meat-alternative market. Today, the brand is managed under Unilever's Nutrition division. While its roots and primary innovation hub remain in the Netherlands, manufacturing takes place across various locations globally to support its widespread distribution in supermarkets and partnerships with major fast-food chains.