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Solero is a well-known brand of ice cream bars, specifically recognized for its combination of ice cream with a fruit flavored coating. It was originally launched in 1994 by Unilever as part of its global Heartbrand portfolio, which includes other famous names like Wall's, Frigo, and Algida. The brand is celebrated for positioning itself as a lower-calorie, fruit-focused alternative within the frozen treat category.
While the brand originated in the UK/Netherlands under the Unilever conglomerate, Solero is produced in several manufacturing hubs across Europe and globally to meet regional demand. In Spain, it is marketed under the Frigo umbrella, while in other regions, it carries the local Heartbrand logo. Unilever, a British multinational, remains the ultimate owner of the brand, managing its global distribution and product innovation.
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