Rituals The Ritual of Hammam Dry Oil

Rituals is a luxury lifestyle brand founded in the Netherlands in 2000 by Raymond Cloosterman. The company draws inspiration from Asian traditions to create high-quality products for home and body care. The product in the image is Rituals' The Ritual of Hammam Dry Oil, designed to provide hydration and a sensory spa-like experience using ingredients such as eucalyptus and rosemary.

While Rituals products are sold globally, their manufacturing is concentrated in Europe, primarily in the Netherlands and Germany, to ensure short supply chains and high quality control. The brand has remained an independent entity since its inception and continues to be owned and led by its founder, with significant investments from private equity to fuel global expansion while maintaining its headquarters in Amsterdam.